The secret to advertising, particularly passive advertising is to get the readers attention. You have to keep him engaged long enough to get the message into his head, and hopefully to have him make a decision to take action and buy your product.
This can be done by a variety of means, including bright colors and [...]
Category | Coaching
Cool Use of Passive Advertising
Posted on 30 June 2010
Advertising that DIDN’T Work!
Posted on 23 May 2010
I would love to tell you how I have done everything right and how I am the ultimate guru and how much of a rock star I really am, but that would be total crap, and you know it. You want to see some advertising that didn’t work?
This is a sign that I had installed [...]
Passive Advertising: Vehicles
Posted on 22 May 2010
No guys, this is NOT my mustang; but I totally admire the guy’s kuhunas that owns it. I met him at a recent Ron Legrand event in Dallas, and he is one of the players in his area of the country. Needless to say, everywhere he goes, people KNOW who he is…boy, talk about branding!
I [...]
Passive Advertising: Billboards
Posted on 21 May 2010
If you can afford it, and you know where your big traffic areas are, and you REALLY are committed to doing this for a living, then a billboard is a great way to get the phone ringing as well as brand name yourself. Not only did this billboard provide a sale per month on average, [...]
Passive Advertising: Bandit Signs
Posted on 20 May 2010
Most people are lazy at heart so passive advertising is a great way to go. What I like about passive advertising is that I set it up, typically pay for it once, and then don’t think about it again.
There are drawbacks to passive advertising though. Passive by its very nature will not generate as many [...]
Should I use a HELOC
Posted on 19 May 2010
If you’ve ever asked yourself “What the heck’s a HELOC,” then you’ve come to the right place! There are two types of home equity borrowing: home equity lines of credit and home equity loans.
A HELOC, or Home Equity Line of Credit, is the right to borrow money from a lender up to a certain amount [...]
Right of Entry for Landlords
Posted on 18 May 2010
I was in a heated discussion the other day about “rights of entry” as it pertains to landlords. I did a bit of research and it turns out the rules are VERY different depending on where you live. As always, check with your state and local government to find out what the rights are so [...]
The Power of a Simultaneous Closing
Posted on 17 May 2010
In the past, this sort of deal referred to a technique where the seller creating a mortgage and finaned the note himself, but then turned around and sold the note at the closing table to a third party which allowed the seller to obtain their proceeds quickly, rather than over a period of years.
Now a days, [...]
4 Ways To Take Title
Posted on 16 May 2010
This particiular blog was not written by me, but was so good, I have reproduced it so you guys can have the info….enjoy!
Homeowners should be careful about how they hold Title to Properties
The manner in which homeowners hold title to their properties has significant legal ramifications. Consequently, it’s not wise to leave this important decision to [...]
More Real Estate Terms Explained: Mortgage Terms
Posted on 15 May 2010
I wanted to take one blog to go over just a few more terms used by folks in the Real Estate Business, particulairly with regards to mortgages. This is by no means an exaustive list, but as we all know knowledge is power, and whether youa re a first time home buyer or a seasoned [...]
